CASE STUDY
Goal: Increase brand awareness and engagement for new clothing brand by developing a strong presence on social media, ultimately getting products into shops.
PROJECT DESCRIPTION
& GOALS
CREATIVE PROCESS
& STRATEGY
1. Design and implement strategic campaigns to increase engagement on Instagram and TikTok including:
a. Weekly 'Mindful Mondays' lives to build credibility, community & authenticity.
b. Monthly photoshoots to showcase products, lifestyle, vibe and UGC
2. Tell the story behind the brand to build community and relatability.
Creating Content
that resonates
In the first post, we created a unique video showcasing everyone involved in the launch of the winter line, giving a little behind-the-scenes look at the work and people involved in making this dream a reality. The result was a lot of love in the comments section and a ton of shares!
in the second post, we quickly hopped on a trend, which was fun and light, and gave the audience something they could really relate to.
RESULTS are in
Within 5 months, we we grew Instagram followers by 33%, and TikTok by 71%.
Instagram Engagement is up 147% and video views on TikTok are up by 16K.
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Within the last month, G soul co has been accepted into 3 different local markets and a boutique store in NYC!
