Impressions = the number of times content is seen.

Engagement = how much the content is interacted with by users.

Awareness = mentions, shares, and messages.

In just 3 months, grew account following on TIkTok by 34%, and 18% on Instagram.

This shop had closed for a bit to move and remodel, and in just ONE month, increased their engagement by almost 60% and increased impressions by almost 200%.

I worked with this account for 2 months and increased engagement and impressions by almost 600% and awareness by 125%.

This was accomplished by tailoring the strategy specifically to the restaurant's goal of increasing brand awareness and understanding the main target audieince.

Over the last year, this account has done nothing but grow. We achieved this growth by consistent engagement, sharing content, creating sharable content, collaborating with users, understanding our target market, and using post data to optimize our content.