strategy outline
By utilizing a strategy tailored to your unique business, we can plan content and measure results based on the metrics that are most important to you.
Define a goal
Define a single, overarching goal for your business to act as your “north star”.
define objectives
Derived from the goal, these are the specific achievements you aim to accomplish through social media.
Define metrics
Choose a method to measure the effectiveness of our content in achieving goals.
set a deadline
This keeps everything on track.
define target audience
If content is designed for everyone, it might not resonate with anyone. Determine the audience’s demographics, psychographics, and pain points.
choose platforms
Which social media platforms are most important to you?
determine content
pillars
3-4 categories your audience is interested in.
posting frequency
What is your ideal posting frequency for each platform?
experiment & evaluate
Optimize by diving into data and analytics.